Business Coaching

Grant Stanley

The 7 C’s of Effective Communication

There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows: 1. Completeness – The communication must be complete. It should convey all facts required by the audience. The sender of the message must take into consideration the receiver’s mind set and convey the message accordingly. …

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It’s Not Micromanaging If You Do It Without Killing Morale

When we use the phrase “micromanaging” we’re usually visualising a leader who should have their eyes on the big picture but is fussing over small details. The term carries a highly negative connotation of ineffective leadership, more concerned with obsessing restlessly over details than what is going on in the big picture. While this may …

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How to Re-purpose Marketing Content for Your Small Business

As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but re-purposing existing content is a sure fire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. That last part’s important because, …

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Branding Mistakes Businesses Often Make

When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh, and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that has gone into these iconic images can make the thought of undertaking your own branding initiative seem overwhelming. It is actually easier …

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